Free Marketing Tool
Inbound Marketing Calculator
A reverse-funnel calculator: enter a monthly revenue goal and your funnel conversion rates to get the exact monthly traffic, leads, MQLs, and SQLs you need to hit your target.
Industry avg: 20–30% for B2B
Industry avg: 20–30%
Industry avg: 30–40%
Industry avg: 2–3% for organic traffic
Customers needed = Revenue Goal ÷ Deal Value
SQLs needed = Customers ÷ Close Rate
MQLs needed = SQLs ÷ MQL-to-SQL Rate
Leads needed = MQLs ÷ Lead-to-MQL Rate
Traffic needed = Leads ÷ Visitor-to-Lead CVR
Frequently Asked Questions
How do I calculate inbound marketing goals?
Work backwards from revenue: divide revenue goal by average deal size to get customers needed. Divide customers by close rate to get SQLs. Divide SQLs by MQL-to-SQL rate to get MQLs. Divide MQLs by lead-to-MQL rate to get leads. Divide leads by CVR to get traffic.
What is a good inbound lead conversion rate?
Industry averages: Visitor-to-lead 2–3%, Lead-to-MQL 30–40%, MQL-to-SQL 20–30%, SQL-to-customer 20–30%. B2B SaaS companies typically achieve 2–4% visitor-to-lead, while professional services average 3–5%.
How long does inbound marketing take to produce leads?
SEO-based inbound typically takes 6–12 months to generate significant traffic. Content marketing shows results in 3–6 months. Once ranking, inbound leads compound — year 2 often 3–5× year 1 volume with the same investment.
What is MQL vs SQL in inbound marketing?
MQL (Marketing Qualified Lead) meets criteria suggesting sales readiness (job title, company size, behaviour score). SQL (Sales Qualified Lead) has been reviewed by sales and accepted as a genuine opportunity. Both should be defined clearly in your CRM.
Is this calculator free?
Yes — completely free, no signup, no email required.